Craftsmanship And Style From New York
Within the home furnishings industry, Safavieh is most successful in combining the best of high tech and high touch. They’ve always been considered the authority on fine quality, craftsmanship, and style.
Safavieh has kept that focus as they grew their logistics and warehousing capabilities, leading to strong partnerships with the largest retailers in the country. They serve every channel of distribution, from big box stores to multi-unit chains to designer showrooms with the right products and price points to build their businesses.
For four generations, the family behind the Safavieh brand has dedicated its talents and resources to providing uncompromising quality. They believe there is no equal to the durability, beauty, and artistry of handmade rugs and well-crafted furniture. They focus their research and development on creating the highest quality products consumers can buy within a broad range of budgets. Its mission is to perpetuate the interior furnishings crafts – to lead with innovation while preserving centuries-old traditions in all categories: from antique reproductions to transitional designs, to the most fashion-forward contemporary styles.
Since Safavieh’s inception in 1914, consumer education has been its core philosophy. Informed customers and commitment to quality have helped Safavieh become the world’s finest weaver of luxury rugs. That commitment has been rewarded with numerous industry accolades and recognition by America’s top designers and architects. They study fabric, color, and lifestyle trends for two to three years before developing a new collection in their New York design studios. Cycles often begin in the fashion world before filtering to products for the home, so they look for trends in couture clothing and color forecasts as well.
Based in the United States since 1978, Safavieh combines rug and home furnishings showrooms with a varied wholesale business, supplied by its own production lines from the classical rug weaving centers of the world. The company is headquartered in Port Washington, New York. Permanent showrooms are open year-round in Atlanta, Las Vegas, and High Point, NC.
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